Seminar: The Nuts and Bolts of Speechwriting. 

Is speechwriting part of your job? Would you like to learn how to write the kind of speech that will get you – and your speaker – noticed?

Martin Shovel and Martha Leyton help leaders to write and deliver speeches that audiences enjoy and remember – and that hit the headlines. In this intensive seminar they will take you through the process of writing a speech from start to finish, sharing their speechwriting secrets with you along the way.

Learn how to:

• Use three simple questions to get the process under way
• Build your speech around a strong proposition
• Write openings that grab an audience’s attention, and closings that stick in their memory
• Use stories to bring your ideas to life
• Write for the ear
• Capture the vocal style of the speechmaker
• Use rhetorical techniques to engage and persuade your audience
  
• Edit to improve your style and sharpen your arguments.
  

Who should attend:

• People who write, edit, or contribute to speeches
• Corporate writers and freelancers who want to develop their skills
• Anyone who is new to speechwriting and wants to get a solid grounding.

Martin Shovel and Martha Leyton are experienced professional speechwriters and speech coaches who work with high-profile clients in all sectors.

See www.creativityworks.net for details of their work and client list.

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CONFERENCE

The UK Speechwriters' Guild Leadership & Communication Spring Conference:

Make it Stick: Techniques for Leaders to Get Their Message Across

will take place at the Institute for Government the following day (23rd February).

Book for both events and receive a discounted rate.

Click on the logo for details of the conference.